Chevrolet aired a number of ads during Super Bowl XLV, but one in particular stood out. According to Nielsen, Chevrolet’s “Miss Evelyn’s Wild Ride” spot for the Chevrolet Camaro was the most-watched television advertisement of all time.
Nielsen estimates that 119,638,000 people watched the Camaro spot. The previous most-watched ad was a Doritos commercial from 2010, with 116 million viewers.
“The Super Bowl is clearly a great opportunity to reach a large audience,” said Kevin Mayer, director, Chevrolet Advertising and Sales Promotion. “The challenge is to tell a story that captures their imaginations, and increases their consideration of your brand. Based on the results we have seen, I think Chevrolet successfully met that challenge during Super Bowl XLV.”
If you weren’t among the millions of viewers that already watched the “Miss Evelyn’s Wild Ride” spot, you can watch it below.
Source: Chevy in the news
We are happy to be the first to bring you confirmation (Preliminary PICS HERE) of the new hi-powered model topping CAMARO ZL1 from the Chicago Auto Show!
Here are the preliminary details on this monster Camaro!
2012 CAMARO ZL1
6.2L Supercharged V8 LSA
6 Speed Manual Transmission
Heavy Duty Driveline
Magnetic Ride Control
Electric Power Steering
Track Ready Cooling Systems
Aggressive bodywork, including vented hood, Transformers 3 style bumper, special wheels
New steering wheel and interior trim with nice silver accents throughout
The forthcoming 2012 Chevy Malibu should begin production late 2011. It looks to be a thorough re-visioning of the Malibu platform with new sheet metal and underpinned by a version of the Epsilon II platform currently used by the Buick Regal and Open Insignia.
The 2012 Malibu is also slated to drop the four-speed automatic and offer only a six-speed offering. This new Malibu should come with either the 3.6-liter V6, a base, but direct injection four-pot, and for drivers who want more power and more mpg, a turbo-charged direct-injection ECOTEC motor to hang with the new crop of Ecoboost Fords. A hybrid power train will also be offered.
A complete interior overhaul is also expected clearing the way for an optional navigation screen.
On one Sunday each year all the blood, sweat and tears culminates in an epic display. It's a battle between the best of our best. Crowds gather to watch, cheer and laugh hysterically.
Oh, there's also a football game if you're into that sort of thing.
Super Bowl commercials are as much a part of the day as the game itself, and this year Chevrolet got back in on the fun premiering six spots featuring a flavor of our vehicle line up.
We drew from American entertainment and possibly made you want to dance or sing. We poked fun at a fantastic viral video and made you remember how we all laughed together this past year and how nice it is to laugh together again. And we presented a portrait of America's enterprising and innovative spirit hopefully making you think about how far we've come, and how far we can go.
Whether it's humor, culture or history, there's a lot that goes into making us who we are. And when we can all come together on one day and share that common thread, well we call that a really good day.
And being happy to have been a part of it is just another reason why Chevy Runs Deep.
If you missed any of the spots to load that plate back up with potato skins, we've got them all right here. Watch the spots again then check out the vehicles that inspired them.
Brought to you by Courtesy Chevrolet.
The Volt has won nearly every major award offered and stirred up tons of interest, but one criticism persists: The price is way too high.
Chevy cars -- including the Volt -- have always been intended for a mainstream market, but at $41,000, it seems GM is asking buyers to pay as they might for a Mercedes-Benz or BMW.
The next-generation Volt will almost certainly cost less, GM spokesman Rob Peterson said. And the same changes that make it cheaper should make it better, too.
So what's the sweet spot for the Volt, price wise? A $7,500 federal tax credit takes the cost down to around $30,000. That seems like a more viable price, but tax credits wont last forever.
Welcome to the Courtesy Chevrolet blog – your place for Chevrolet news and reviews. Brought to you by Courtesy Chevrolet.
Click here to take a virtual walk-through of Courtesy Chevrolet.
Click map to enlarge
Centrally located 1233 E. Camelback Road in Phoenix, Arizona, 85014
Click here for our hours
Produced by 72 Advertising