The High Country is one of four concepts Chevrolet will introduce this fall, each designed to showcase how customers can accessorize the new Silverado to suit their personalities.
“We know every truck customer is unique, which is why the Silverado offers eight trims, each with a different combination of technology, performance and design,” said Hugh Milne, Silverado marketing manager. “With a full catalog of accessories and performance parts, we offer exponentially more ways for customers to build their ideal truck. And, unlike certain aftermarket components, these are designed, engineered and validated to the same engineering standards as the Silverado itself, and backed by Chevrolet.”
The catalog of genuine Chevrolet performance parts and accessories includes step kits and tonneau covers, illuminated bowtie emblems, cargo bed storage boxes, brake systems and suspension lift kits. These parts were designed and developed along with the new truck, for seamless design and performance integration. GM-designed parts are validated to the same rigorous standards as the factory-installed components, and are warranted by Chevrolet when installed at the Chevrolet dealer.1 Associated Accessories are developed and backed by third-party companies, and are reviewed by Chevrolet to determine proper fitment.1