2019 Silverado 1500 launches full suite of truck accessories and performance parts, offering customers more personalization choices for the all-new truck
Chevrolet introduced a stylized 2019 Silverado High Country today at the State Fair of Texas, highlighting Chevrolet’s collection of truck accessories and performance parts for the all-new Silverado.
The High Country is one of four concepts Chevrolet will introduce this fall, each designed to showcase how customers can accessorize the new Silverado to suit their personalities.
“We know every truck customer is unique, which is why the Silverado offers eight trims, each with a different combination of technology, performance and design,” said Hugh Milne, Silverado marketing manager. “With a full catalog of accessories and performance parts, we offer exponentially more ways for customers to build their ideal truck. And, unlike certain aftermarket components, these are designed, engineered and validated to the same engineering standards as the Silverado itself, and backed by Chevrolet.”
The catalog of genuine Chevrolet performance parts and accessories includes step kits and tonneau covers, illuminated bowtie emblems, cargo bed storage boxes, brake systems and suspension lift kits. These parts were designed and developed along with the new truck, for seamless design and performance integration. GM-designed parts are validated to the same rigorous standards as the factory-installed components, and are warranted by Chevrolet when installed at the Chevrolet dealer.1 Associated Accessories are developed and backed by third-party companies, and are reviewed by Chevrolet to determine proper fitment.1
The 2019 Chevrolet Blazer will shake up the two-row midsize SUV segment by offering a diverse set of personalities for customers who place a premium on compelling design.
Offered in L, Blazer, RS and Premier trims, with L starting MSRP of $29,9951, each trim has a unique look, with specific cues designed to suit different tastes. The Blazer joins the industry’s broadest, freshest crossover and SUV lineup since 2015 and will go on sale in early January.
“The Blazer’s design offers customers a crossover that can exceed their needs, matching their unique personality,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “Blazer sets a new design language for Chevy’s crossover family and extends our momentum into one of the industry’s fastest-growing segments.”
The new Blazer is the boldest, most progressive expression of Chevrolet design. A wide stance, tight proportions and dramatic sculpting define the model, with the diverse trim range complementing the Blazer’s versatility with choices for varied lifestyles and personal preferences.
The RS model’s blacked-out features, for example, deliver a sporty, street-inspired look, while the additional chrome on the Premier delivers a more upscale appearance. These unique design cues (outlined below) are supported with content, interior finishes and additional available features to distinguish each of the Blazer’s identities.
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The Colorado ZR2 Bison joins Chevrolet’s midsize truck lineup as an all-new performance variant. Bison is Chevy’s first collaboration with American Expedition Vehicles (AEV), a premium off-road aftermarket manufacturer.
Through constant innovation, Chevy has gained more than a quarter of all midsize truck sales in less than four years in the marketplace. In consecutive years, Colorado introduced the segment’s first diesel engine (excludes other GM vehicles), an all-new V-6 gas engine/eight-speed transmission combo, the ZR2 “segment of one” off-roader and now the Bison.
For maximum protection of key undercarriage elements while driving over rocky, jagged terrain, Bison features five skid plates covering the engine oil pan, fuel tank, transfer case and front and rear locking differentials. Designed by AEV, these skid plates are constructed of hard, durable hot-stamped Boron steel.
AEV-designed stamped steel front and rear bumpers further shield the truck from obstacles. The front bumper contains winch provisions and standard fog lights, with recovery points integrated into the rear bumper.
“More and more enthusiasts are discovering that Colorado is ideal for off-roading, especially overland travel,” said Sandor Piszar, director of Marketing, Chevrolet Truck.
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Chevrolet is raising the bar on crossover design with the introduction of the 2019 Blazer as the newest member of the industry’s broadest, freshest crossover and SUV lineup since 2015. The all-new contemporary midsize SUV is rooted in attention-grabbing design with seamlessly integrated customer-focused technologies and superb functionality.
“Chevrolet has been at the forefront of each of the major automotive industry trends by anticipating consumer demand and delivering innovative products like Bolt EV, Colorado and Trax,” said Alan Batey, president of GM North America and head of Global Chevrolet. “The introduction of the all-new Blazer builds on that momentum and further strengthens the most comprehensive lineup of crossovers and SUVs on the market today.”
Slotting between the Equinox and Traverse, the 2019 Blazer will offer unique design elements on each model, appealing to customers seeking distinctive styling and outstanding utility.
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