Chevrolet Honors Customers in Heart of Truck Country

9/15/2016

Chevrolet today launched Truck Legends, an exclusive community recognizing customers in the heart of truck country who have helped make Chevrolet Trucks some of the most iconic trucks in America.

Truck Legends is open to all Texas residents who have more than 100,000 miles on their Chevy truck or have purchased or leased more than one new Chevy truck in their lifetime. The program will roll out nationwide in 2017.

These customers have helped make Chevrolet the fastest-growing pickup truck brand in the industry for 2016. Their loyalty is a testament to the durability of Silverado – the most dependable, longest lasting full-size pickup on the road.

Click here to e“We know there is a story behind every mile, every truck and every customer,” said Sandor Piszar, Chevrolet truck marketing director. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”

Piszar concluded, “In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America. The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”

Membership has its benefits
Truck Legends members will receive exclusive Truck Legends memorabilia. This includes Chevy Truck Legends hats, Truck Legends decals and, if applicable, decals celebrating mileage milestones ranging from 100,000 to 1 million miles.

Participating dealers may also offer additional benefits to members, ranging from free car washes to discounts on oil changes and Chevrolet accessories for their trucks.

Finally, Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet’s other partnerships. These experiences could range from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models.

The Truck Legends program is free to join for individuals who have more than 100,000 miles on their Chevrolet truck or have purchased or leased two or more new Chevy trucks in their lifetime. Eligible vehicles include: