There’s a new program taking center stage, and Chevy is in the driver’s seat. “FOX is thrilled to partner with Chevrolet, an iconic American brand that celebrates the everyday hero, in launching the most anticipated series of the fall, THE X FACTORTM” said Jean Rossi, President of FOX One and Executive Vice President of Sales for Fox Broadcasting Company. Chevy is proud to hold the title of official automotive sponsor, considering how the brand has woven itself into American music culture this past century.
THE X FACTORTM is a unique music competition, opening its curtains to contestants over the age of 12 with dreams of stardom. You could say Chevy is the driving force behind THE X FACTORTM. Watch the show and you’ll find a fleet of Chevy vehicles transporting contestants and celebrity judges.
Stay tuned for more exciting opportunities coming from this dynamic partnership. You’re in for one heck of a ride.
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