As millions of Americans prepare to hit the road for Thanksgiving holiday travel, a new survey conducted by Harris Poll on behalf of Chevrolet reveals that keeping the kids entertained and hearing the ever-present “Are we there yet?” ranked lower than traffic, packing and cost when it comes to the top family road trip stressors. The Harris Poll surveyed 1,063 U.S. parents1 of children under 18 to explore the state of the American family road trip.
As traffic levels are projected to increase during the upcoming Thanksgiving travel week, parents indicated that in-vehicle technologies can improve the family road trip experience by making gridlock more bearable.
Technology offered in vehicles such as the all-new Chevrolet Traverse can give parents added peace and quiet on the road. More than half of American parents (56 percent) said that Wi-Fi/internet connectivity would help make family road trips more enjoyable, making it the top in-vehicle tech on their wish list for family road trips.
“The vehicle is the new family dinner table, where memories are created and bonds grow strong,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “As families prepare to hit the road this holiday to spend time with friends and family, they can depend on crossovers like the 2018 Chevrolet Traverse and Equinox to meet their needs, from storage space to USB outlets, available 4G LTE Wi-Fi and Apple CarPlay and Android Auto2 compatibility.”
The survey also revealed that, despite stressful or unexpected moments, the spirit of the American family road trip remains alive and well. The vast majority of American parents (93 percent) say they enjoy road trips with their family, with more than half (53 percent) saying they “love” them.
The top reasons for America’s love affair with family road trips? Chevrolet and Harris Poll find that spending time with family (80 percent) ranked as parents’ favorite thing about road trips, followed by exploring and stopping at interesting locations/destinations (69 percent). The following results are based on the survey:
TECHNOLOGY AND ITS IMPACT ON THE FAMILY ROAD TRIP
In-car Wi-Fi sits at the top of parents’ wish list for better road trips:
A CLOSER LOOK AT THE LOVE OF THE FAMILY ROAD TRIP
The vast majority of American parents enjoy taking road trips, and so do their kids:
Family time and new explorations drive America’s love of road trips:
What stresses parents out the most on family road trips? It’s not the kids:
BY THE NUMBERS: QUICK STATS ON THE STATE OF THE AMERICAN FAMILY ROAD TRIP
A CLOSER LOOK AT CHEVROLET
In time for holiday travel, Chevrolet vehicles provide families a home away from home where they can make special memories on the road.
Chevrolet was the first automaker to offer 4G LTE Wi-Fi on its cars, trucks and crossovers, and has offered Android Auto and Apple CarPlay compatibility in most of its lineup since 2015, helping families stay connected on the road.
Along with available safety features such as the Lane Change Alert with Side Blind Zone Alert, Surround Vision and Lane Keep Assist with Lane Departure Warning, Chevrolet aims to help loved ones stay safe, comfortable and connected on long trips.
Other available technology and safety features include:
This survey was conducted online within the United States by Harris Poll on behalf of Chevrolet between Oct. 19 and Oct. 27, 2017, among 1,063 adults ages 18+ who are the parent or legal guardian of a child/children under the age of 18 residing in their household (“parents”). For complete research method, including subgroup sample sizes and weighting variables, contact Katie Amann at firstname.lastname@example.org
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